The global WiFi as a service market size is projected to grow from USD 2.04 billion in 2021 to USD 8.80 billion in 2028 at a CAGR of 23.2% during the 2021-2028 period.- Fortunebusinessinsights
With time marketing has evolved beyond conventional boundaries. WiFi, once merely a tool for internet access, has now become a strategic avenue for businesses to engage with their audience. Forget chasing customers down Instagram rabbit holes. Remember that router in the corner? Turns out, it’s hiding a marketing goldmine called WiFi marketing.
Now, businesses are navigating a landscape transformed by the fusion of technology and customer outreach. As companies strive to forge stronger connections and elevate brand presence, the evolution of marketing has found a pivotal ally in WiFi technology.
This ain’t just about free internet. It’s about understanding what makes them tick – the websites they click, the brands they dig, the coffee they crave, and so on. Then, you use that intel to craft personalized whispers that turn passersby into loyal customers. That’s what WiFi marketing does for your business.
WaaS- A Crucial Part of the User Experience
The trend of businesses turning on free WiFi has been a driving force behind the connectivity revolution. WaaS enables consumers to connect to free, public WiFi hotspots directly from their mobile device and get online at no charge.
As companies have embraced the power of connectivity, consumers have found the convenience of being able to connect and explore the world at their own pace.
In this space, WiFi marketing has become a cost-effective method for offering free WiFi, as it involves infrastructure and/or software already in place in a retail location.
What is WiFi Marketing?
WiFi marketing is a strategic approach that businesses use to leverage their on-premise WiFi network to engage with customers, collect data, and drive sales. It acts as an effective way for creating a valuable connection between businesses and their customers. Once customers connect to the wireless internet network, businesses can then use a variety of tactics to target them with marketing messages, promotions, and offers. WiFi marketing enables collection of crucial information around customer movement and behaviors which further helps in retargeting them later to provide tailored services.
Here are some examples showcasing how businesses leverage WiFi marketing:
- A hotel might use WiFi marketing to collect customer feedback about their stay.
- A coffee shop might send push notifications to customer’s phones offering a discount on their next latte when they connect to the WiFi network.
- A clothing store might display targeted ads to customers’ devices based on their browsing history on the store’s website.
Smart WiFi marketing is a powerful tool that businesses can leverage for improving customer engagement, collecting data, and driving sales.
How Does WiFi Marketing Work?
WiFi marketing involves utilizing WiFi networks to engage with customer, gather data for marketing purposes and enhance customer experiences.
Here’s simplified breakdown of how a smart WiFi marketing typically works:
Setting up the Hotspot: A business sets up a WiFi network for customers to access the internet connectivity while on their premises. In order to connect, customers need to provide a few basic details such as name, email ID, phone number or log in via social media accounts.
Data Collection and Segmentation: When customers connect to the WiFi, the platform collects basic data including device type, location, and browsing history. Additionally, some of the platforms offer even deeper insights, like analyzing visited websites or applications used within the connected network. Further this data is used to segment customers into smaller and more targeted groups or lists. Usually the segmentation is made based on similar behavior, demographics, and needs.
Targeted Marketing and Engagement: Once connected, smart WiFi marketing allows businesses to engage with customers through various means, such as email marketing, targeted Ads, customized notifications, push notifications and so on.
Analytics and Insights: By analyzing the collected customer data, businesses can understand customer behavior, preferences and engagement patterns in a better way. This further helps them in moving ahead with informed marketing strategies to improve customer experience.
In essence, WiFi marketing is a win-win. It transforms a basic service into a powerful tool to build deeper customer relationships, drive sales and create a more personalized and engaging experience for everyone involved. So the next time you connect to a WiFi, remember, it’s not just free internet: it’s a conversation, an exchange of value that benefits both you and the business.
WiFi Marketing: What All You Should Know
The primary objectives of WiFi marketing are to increase customer lifetime value by generating foot traffic, gain sales, and maximize profits using a variety of channels and distribution methods.
WiFi marketing is a form of direct marketing wherein a company introduces its products and services to potential customers by interacting with them in the channel of their choice.
More Reasons to Consider WiFi Marketing
Web is the new sales channel
Our world is characterized by digital connectivity today, enabling boundaries of time or even political or geographic constraints to be removed, allowing communication styles and cultures to merge.
The Internet has a significant role to play here, making it easier for businesses to connect with their customers and stay top-of-mind with their audience while building brand awareness.
It turns the web into a sales channel for retailers to connect with their customers and allows them to upsell them on other products and services.
Cost-effective option
While the Internet has empowered people to do their shopping and research, it has also created an opportunity to sell something without the cost of a physical storefront. This has been particularly helpful for entrepreneurs who want to keep their start-up costs low. By offering free WiFi to their customers, they can tap into this market and build a loyal base of brand-loyal customers who can connect more often and efficiently.
An incredible tool for market research
The Internet has revolutionized the way people learn and interact with each other, but it’s also enabled companies to gather immense amounts of consumer data. Online surveys, email marketing, and online tools that track user behaviors and preferences are among the most common ways companies use t to gather information about their customers.
With the help of WiFi technology, businesses can discover their customers’ unique needs and wants by providing real-time data. It allows them to adjust their products, services, or marketing messages immediately. This benefit helps them offer more personalized and relevant products and services, which helps keep customers satisfied and coming back for more.
Improves customer service
For any business, the hard part isn’t selling quality products or outstanding service to their first customers; it’s keeping them coming back for more. The best way to do this is by giving them exactly what they want: long-term value with consistency, exceptional customer service, and an easy, intuitive buying process.
The Internet has become an invaluable tool for companies to improve customer service by allowing customers to communicate with the company at all hours of the day. This leads to improved customer service, which has in turn led to increased loyalty and sales.
Customer Feedback & loyalty
These days, the biggest challenge in running the business of a global company is keeping your customers happy and your brand consistent across the world while simultaneously meeting your demands. Consumers can share more information about themselves, including which brands they like, which products they like, how much they want to spend, and how much they are willing to pay.
Final thoughts
The Internet is a sprawling network of information and communication that connects people and businesses worldwide. It has radically changed the way we live, work, and communicate. But the Internet isn’t static. It’s constantly adapting and evolving to meet the needs of its users.
Reach our team of experts to unleash the role of WiFi in marketing and other sectors.
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